MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.
The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Media spending in the North American region is about $50 million, according to sources.
Bombardier Recreational Products—BRP—went public in 2013 and its products are now sold in more than 100 countries. Among BRP's brands are Sea-Doo watercraft and Ski-Doo snowmobiles, one of Canada's most iconic consumer brands.
"Innovation and passion are at the heart of our business and both came through strongly in MediaCom's pitch and client experience," said Louis Levesque, BRP's vp, global marketing and consumer experience. "We look forward to working with MediaCom on the development of a fully-connected market strategy.
